Yankee Candle Fundraiser -

Profitable Candle Fundraising

A Yankee Candle Fundraiser is a popular fundraising product that is simple to sell and can be very profitable if run effectively.

The really awesome thing about candle fundraising is that 8 out of every 10 households' burn candles, which means that loads of people are buying candles anyway...

And this means that Candles are a fundraising product that is popular and relatively easy to sell!

Yankee Candle's (the company) has two fundraising seasons that you can fundraise during...

The Yankee Candle Fundraiser! Popular and profitable fundraising product. (Photo by Katy Warner / Flickr)

The Fall season from July to beginning of December, and the Spring season from January to beginning of June.

This simply means that they will have different catalogs for the different seasons.

Ready to raise some funds?! Let's do it...

Candle Fundraising -
It's All About Making The Sales:

The most important aspect of a product fundraiser like the Yankee Candle fundraiser is the sales and promotions of it...

The bottom line is, the more candles you sell... The more funds you will raise! End of story!

So planning, preparing and setting this part of your fundraiser up properly, is utterly important. I would suggest you read the Candle Fundraisers page to get some really great advice on this. But here are a few good guidelines...

Plan & Prepare Your Sales Team:

This could be the kids in your school, your youth group, or some volunteers from your members or supporters.

Equip them with the right pamphlets and order forms, and prepare them with a basic sales pitch guideline.

Yankee Candles provide a brilliant fundraising product that has been used successfully by many different causes. (Photo by Katy Warner / Flickr)

Also setup a strategy of where and to whom they will sell. Like they should get orders from their friends, family and neighbors... But you can also plan to work a local event where your team will go around taking orders etc.

A great idea to motivate your team is to set up a sales incentive program with some really cool prizes!

I'd recommend you read Jack Atwell's brilliant eBook "Let's Raise Money" for help with all the above aspects!

And Promote Effectively:

At the same time you should be promoting your fundraiser as much as possible. Make people aware about your fundraiser and the excellent cause that it is raising funds for!

Start with a fundraising letter to all your members, supporters, and past donors, making them aware of your Yankee Candle Fundraiser and informing them how they can order candles to support your cause.

Then announce and promote on the internet through your newsletters, Facebook page, across Twitter, your Blog, and your Organization website!

As well as announcing and promoting offline during your assemblies, congregations, meetings, and through posters and flyers. Depending on your cause a Press Release may work as well!

Once again "Let's Raise Money" provides excellent advice on promoting your fundraisers effectively through all the above methods and more!

I'd also suggest you read the promoting a fundraiser page for more great ideas on promoting your Yankee Candle Fundraiser!